Configuring Organization Branding in Edge for Business

German post was automatically translated by DeepL and manually reviewed

Administrators can set up branding for the organization at various locations in Microsoft Cloud Service. Edge for Business supports user-defined branding since March.

Branding in Edge affects the Edge profile. Here is an example without branding.
Without branding, the work profile is titled Work and the rest is black or white depending on the appearance of Edge.

Edge for Business ohne Branding
Edge for Business without branding

With branding in Edge for Business, the following modifications can be made to the profile.

  • The title “Work” is changed to a user-defined name.
  • “Managed account” is extended with a user-defined color and the organization’s logo.
  • The Edge icon in the taskbar expands with an organization’s user-defined logo; without the configuration Edge uses a standard icon.
Windows Taskbar
Windows taskbar

An account with the Edge Administrator role can make the configurations in Edge Management Service.

  1. Open the M365 Admin Center > Settings > Microsoft Edge.
  2. Select an existing policy or create a new one.
  3. In the policy, select the Customization Settings > Organization branding section. Here, you can configure Edge’s branding.

The Edge Admin Center always shows a preview.

Organization branding in Edge for Business
Organization branding in Edge for Business

Activating a changed configuration can take a few hours. The image for a logo is cached and requires additional time to display correctly.

Edge for Business with branding

According to the documentation, branding in Edge for Business currently works for managed Windows PCs and Macs. For unmanaged clients, Edge profiles from other organizations take over the branding of the managed organization. Edge Mobile does not yet apply branding in general.

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Tobias Asböck

Tobias is a Senior System Engineer with around ten years of professional experience with Microsoft 365 products such as SharePoint Online, OneDrive for Business, Teams Collaboration, Entra ID, Information Protection, Universal Print, and Microsoft 365 Licensing. He also has 15+ years of experience planning, administering, and operating SharePoint Server environments. Tobias is a PowerShell Scripter with certifications for Microsoft 365 products. In his spare time, Tobias is busy with updates in the Microsoft 365 world or on the road with his road bike and other sports activities. If you have additional questions, please contact me via LinkedIn or [email protected].

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